say ouí to winteractive

bringing energy downtown

Let’s face it—lots of people can’t wait for winter in Boston to be over. But not our Canadian neighbors who know how to enjoy and have fun all season long. So when the Downtown Boston Business Improvement District wanted to make winter a little brighter in Boston, they knew just who to partner with. 

putting a name to the faces

What do you call an art exhibition that includes giant clown heads wedged between two buildings and interactive installations that light up when you dance? We named it “Winteractive” and created the branding, animations, signage, brochure and online exhibition site to let folks know what’s going on and where to find it.

on trend

Capitalizing on the photogenic nature of the artworks, we created a range of social media animations to promote them. Thank you Downtown Boston BID for bringing art to the city!

Winteractive physical signage at artwork location
Winteractive tri-fold brochure showing map of artworks
Digital billboard showing “boston’s coolest art exhibit -” with image of Nag & Nell

project credits