we create and activate brands to achieve remarkable results for our clients
We identify opportunities and how to connect with the target audience.
We turn mission statements into meaningful conversations.
We create engaging experiences that stand out and make an impact.
We go beyond the expected to see our clients succeed.
about the agency
Visual Dialogue is a creative agency that activates brands through strategy, messaging, and design. For over 30 years, Visual Dialogue has been helping organizations tackle their most important marketing challenges.
Our services include branding, advertising, website design and development, publications and packaging. Senior partners Fritz Klaetke and Susan Battista are directly involved in every engagement, ensuring the highest level of expertise. The result of our efforts is smart, distinctive work that creates lasting impact.
fritz klaetke, design director
The offspring of an architect and a painter, Fritz Klaetke was genetically predestined to be a graphic designer. He grew up in Detroit and founded the firm in 1988 while still a student at the University of Michigan. Since that time, Fritz’s work has received every major award in the industry and has also has been exhibited at the Detroit Institute of Arts, Corcoran Gallery in Washington, D.C., The Institute of Contemporary Art in Boston, and is included in the permanent collection at the Cooper-Hewitt, Natonal Design Museum in New York City. Fritz is a featured speaker both locally and nationally, and a critic and lecturer at schools including the Art Institute of Boston, College for Creative Studies in Detroit, Massachusetts College of Art, Northeastern University, and Yale University. Fritz has served as a juror for competitions sponsored by AIGA, Communication Arts, and the Advertising and Design Club of Canada.
susan battista, strategy & messaging director
Susan Battista leads audience insight and messaging initiatives at Visual Dialogue, where she leverages research to help ensure our work stands out from the competition and motivates the target audience. Prior to joining the firm, Susan founded market research firm Topic 101 which focused on providing insights from Gen Y and Millennials to Fortune 500 companies. Susan is a a skilled moderator who, when conducting interviews, focus groups, online studies, or observational studies, can get just about anyone to say what’s really on their mind. Susan has led strategic marketing initiatives at organizations as diverse as Boston Public Health Commission, Harvard University, Maui Jim Sunglasses, and UNICEF. A graduate of Syracuse University, Susan previously held senior marketing positions in the advertising and financial services industries.
kristen mcnally, designer
Kristen is a designer with a focus in branding and publication design. She is a born and bred New Englander and graduate of Syracuse University, where she earned a degree in Communications Design and developed a concentration in art photography. When she’s not working on her design and art direction, Kristen is often seeking out fine art and even finer pizza.
luke hatfield, developer
Luke has always enjoyed the intersection of design and technology. He dabbled in architecture as well as computer programming in college. But it wasn’t until after he’d served seven years in the US Army that he found his passion for web design and coding. He's pursuing a Master’s from Harvard Extension School in Digital Media and Instructional Design where he’s honed skills as a UX designer, developer, and video editor. He joined the Visual Dialogue team in 2014.
Visual Dialogue has received honors from organizations including the Ad Club, American Institute of Graphic Arts (AIGA), Art Directors Club (ADC), Massachusetts Interactive Technology Exchange (MITX), and The Webby Awards. Our work has been featured in publications such as The Boston Globe, Communication Arts, Dwell, Fast Company, HOW, I.D., and Sports Illustrated and is included in the permanent collection of the Cooper-Hewitt, National Design Museum. In 2013, design director Fritz Klaetke won a Grammy Award for Best Boxed or Special Limited Edition Package for Smithsonian Folkways Recordings Woody at 100: The Woody Guthrie Centennial Collection.