thinking outside the square

USQ logo closeup on business card
USQ future development rendering

next stop, innovation

Although one of the most vibrant neighborhoods in the area and despite its close proximity to Harvard Square, Kendall/MIT, and downtown Boston, Union Square in Somerville had been hamstrung by the lack of efficient public transportation. With the opening of the new Green Line T station in 2021, a tremendous opportunity exists to bring new residents and businesses to the Square. But how do we express this future vision today?

pioneering the future

In creating the branding, website, and interiors for the USQ marketing center, Visual Dialogue started with an extensive research and discovery process to understand both the best of the current neighborhood and the potential of its future.

architectural mock-up in USQ marketing center
USQ website homepage on laptop

establishing systems

The logo plays off the “square” of Union Square, with the grid structure extending to the website.

USQ Vision map section on website
USQ neighborhood interviews on website

tying in community

Videos showing the area and interviews with local business leaders demonstrate the best of what the neighborhood has to offer.

USQ three-up mobile screenshots
USQ marketing center office exterior

in the center of it all

The marketing center, created and furnished in partnership with interior design firm Superette, engages visitors through distinct areas that display interactive maps, evocative imagery, presentation materials, and a large-scale model of this transformative development. Welcome to Union Square!

Lobby in USQ marketing center
Sitting area with decorative wall treatment in USQ marketing office
Vibrant image wall at USQ marketing office
Map wall room at USQ marketing office
USQ instagram logo prop
Stacked screens with renderings at USQ marketing office

project credits