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fenway summer campaign

problem

Since the opening of Fenway Park in 1912, the Fenway neighborhood has been synonymous with the iconic ballpark. The area has evolved into a vibrant hub for entertainment, dining, shopping, living, and working. Samuels & Associates, the developer that led the transformation of the neighborhood, asked Visual Dialogue to create a seasonal marketing campaign that would highlight all the reasons people should start their summer here. But how could we welcome everyone to all that's happening here in a unique and memorable way?

solution

With a nod to the Red Sox (play ball), the many music venues (play it loud) and the recreation spaces (play ground) our “Press Play” campaign ties together all the ways to enjoy The Fenway. A custom typeface, bold colors, and illustrations by Cachetejack convey the fun, vibrancy, and variety of activities found in the neighborhood. Look for the campaign popping up around the neighborhood this summer—everywhere from bus shelters to social media—inviting all to Press Play in The Fenway.