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emerson college alumni magazine

problem

Emerson College, located in the heart of Boston, has long stood out from peer institutions with its daring, creative, personal approach to higher ed. Although a small school of just over 4000 undergrads, its unique viewpoint draws students from 47 states (what’s up, Wyoming?) and 63 countries. But Emerson’s alumni magazine had a tired, generic look that seemed disconnected from the school and its grads.

solution

Working closely with the Emerson staff, Visual Dialogue re-imagined Expression to be, well, more expressive. With contemporary typographic families, energetic layouts, eye-catching illustration, and bold art direction, every element of the magazine now captures the feeling of the school. Even the cover illustration, brought to life through augmented reality, reflects the forward-thinking, risk-taking vibe at Emerson (and a subtle nod to its renowned bicoastal film & media departments). “Visual Dialogue helped us evolve our magazine to better reflect our institution. Their creativity, imagination, professionalism, and resourcefulness has made it a joy to work with them!” – Charna Mamlok Westervelt, Editor