artists association of nantucket
a nantucket frame of mind
state of the arts
Since the 1940s, the Artists Association of Nantucket (AAN) has been the center for visual arts on the island. Their gallery shows, art classes, and events all support the island’s vibrant community of artists. But their online home didn’t allow for an easy way to make purchases online, sign up for classes, or showcase the talented artists and their works—and definitely didn’t give visitors that distinctive Nantucket vibe.
loose structure & breezy maintenance
Starting with a thorough analysis of the existing structure, we developed a new website using Shopify as the e-commerce platform integrated with a streamlined content management system for hassle-free updating by staff and artist members.
evoking the nantucket spirit
The color palette, typography, open layout, seasonal videos, evocative imagery, and updated brand identity are all designed to convey the feeling of being on the island.
Take a quick trip to Nantucket from anywhere by visiting nantucketarts.org.
proof of process
Shopify allows easy product creation, sales, and reports. With the implementation of Shopify, the AAN team experienced streamlined sales and was able to establish points-of-sale across multiple gallery locations as well as online. With the redesigned website, sales online and in-person markedly increased.
