artists association of nantucket brand identity & website
Since the 1940s, the Artists Association of Nantucket (AAN) has been the center for visual arts on the island. Their gallery shows, art classes, and events all support the island’s vibrant community of artists. But their online home didn’t allow for an easy way to make purchases online, sign up for classes, or showcase the talented artists and their works—and definitely didn't give visitors that distinctive Nantucket vibe.
Starting with a thorough analysis of the existing structure, we developed a new website using Shopify as the e-commerce platform integrated with a streamlined content management system for hassle-free updating by staff and artist members. The color palette, open layout, seasonal videos, evocative imagery, and updated brand identity are all designed to convey the feeling of being on the island. Take a quick trip to Nantucket from anywhere by visiting nantucketarts.org.