1630 pop-up shoppe

ye olde boston, in a brand new way

1630 logo over an antique map
Man walks up to 1630 exterior at Faneuil Hall

finding a niche

For years we felt there was no gift shop that truly represented the best of what Boston has to offer. For the 20 million+ visitors to our city each year, the options for souvenirs were mostly mass-produced tchotchkes made in China. We recognized an opportunity to showcase Boston through a more authentic lens by creating a shop that would feature goods created by local makers, vintage collectibles from across New England, and our own unique products that couldn’t be found anywhere else.

fast turnaround

Leveraging our expertise in naming, branding, product design, merchandising, and e-commerce, we created 1630 (referring to the year Boston was founded) from scratch in just five weeks. 

1630 interior with large graphic wall and products for sale
“The Town of Boston in New England” custom T-shirt

a unique experience

After a successful launch on Newbury Street the shoppe relocated to the corner of the South Market Building in historic Faneuil Hall. Customers who visited us from all over the country and the world were effusive in their appreciation of finding something truly special here.

Artisan jewelry at 1630
colonial chic
Boston Globe

Custom website

The website leverages the Kirby CMS for easy updates with the Shopify CMS for efficient sales and inventory tracking.


1630 website homepage on a laptop
distinctly UN-touristy tourist pop-up shoppe
Improper Bostonian
no kitschy souvenier shoppe
WCVB Chronicle 5
1630 webpage selling a baby’s onesie

project credits