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the fenway winter campaign

problem

After Samuels & Associates said “press play” on our summer marketing campaign, they asked us for a fresh look to celebrate everything happening in the neighborhood during the winter season. With festive markets, a tree farm, skating rink, and countless dining and shopping opportunities, The Fenway is the place to be for the holidays. But how could we encourage people to bundle up and get out to enjoy it all when temperatures dip?

solution

Our new campaign (illustrated by Cachetejack) maintains the playful spirit we first introduced while showcasing all the winter fun in The Fenway. The campaign comes alive with animations activated on social media, custom instagram filters, and ads both online and in print. Everyone can play with our campaign through face-in-hole boards found throughout the neighborhood and receive our holiday wrapping paper, gift tags, and greeting cards as a gift with purchase. This winter, there’s snow place like The Fenway.