http://www.visualdialogue.com visual dialogue // creative agency // branding, websites, marketing communications // boston, ma Thu, 31 Jan 2013 07:08:51 +0000 http://www.visualdialogue.com en http://www.visualdialogue.com/new-year-new-partners-new-agency-1 http://www.visualdialogue.com/following/visualdialogue.com/new-year-new-partners-new-agency-1 Thu, 31 Jan 2013 07:08:51 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4873203 new year. new partners. new agency For 25 years, Visual Dialogue has been helping organizations rethink their identities and reimagine their brands. So we decided it was time to reinvent ourselves. We’re excited to announce that Strategy Director Susan Battista and Copy Director Joe Fox have joined our team. Visual Dialogue is now a full-service creative agency, providing strategy-driven solutions to help our clients tackle their most important marketing initiatives in 2013—and deliver remarkable results. new year. new partners. new agency For 25 years, Visual Dialogue has been helping organizations rethink their identities and reimagine their brands. So we decided... http://www.visualdialogue.com/lesley-university-education-centers-branding http://www.visualdialogue.com/following/visualdialogue.com/lesley-university-education-centers-branding Wed, 30 Jan 2013 08:30:37 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4824977 <img src="http://payload126.cargocollective.com/1/6/196684/4824977/design-guidelines_9_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/design-guidelines_9_o.jpg" data-mid="26083682" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/center-brochure-covers_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/center-brochure-covers_o.jpg" data-mid="25849538" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/center-overview_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/center-overview_o.jpg" data-mid="25849545" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/center-overview-spread_3_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/center-overview-spread_3_o.jpg" data-mid="26083493" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/4-page-mailers_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/4-page-mailers_o.jpg" data-mid="25849536" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/website1_5_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/website1_5_o.jpg" data-mid="25850247" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/website2_6_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/website2_6_o.jpg" data-mid="25850251" border="0" align="left"/><img src="http://payload126.cargocollective.com/1/6/196684/4824977/html-email_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload126.cargocollective.com/1/6/196684/4824977/html-email_o.jpg" data-mid="26083491" border="0" align="left"/> lesley university education centers branding problem Lesley University Graduate School of Education is a diverse group of institutes, programs, and seminars that actively market to professional educators and administrators. The previous marketing materials lacked a unified look and the school felt that there was not a logical system in place to determine what to send prospects resulting in pieces that were ineffective and expensive to produce. Lesley turned to Visual Dialogue to provide an overall communications strategy for creating all marketing materials. solution Visual Dialogue understood the need for a system that allowed internal designers at the school to easily update and produce marketing materials in a consistent and efficient manner. We created design concepts and specifications for the implementation of a communications system that reflected the high standards of the school and connected with the target audience. The resulting design guidelines enable Lesley Education Centers to project a unified and professional image across diverse media, while streamlining the creative and production process as well as saving money on printing and mailing. lesley university education centers branding problem Lesley University Graduate School of Education is a diverse group of institutes, programs, and seminars that... http://www.visualdialogue.com/smithsonian-colombia-microsite http://www.visualdialogue.com/following/visualdialogue.com/smithsonian-colombia-microsite Mon, 21 Jan 2013 14:56:19 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4813218 <img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-01-home_1_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-01-home_1_o.jpg" data-mid="25719070" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-01-home-spanish_2_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-01-home-spanish_2_o.jpg" data-mid="25719072" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-02-fp_3_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-02-fp_3_o.jpg" data-mid="25719076" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-03-ah_4_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-03-ah_4_o.jpg" data-mid="25719077" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-04-guillermo_5_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-04-guillermo_5_o.jpg" data-mid="25719083" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-05-traditions_6_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-05-traditions_6_o.jpg" data-mid="25719085" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-06-modes_7_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-06-modes_7_o.jpg" data-mid="25719088" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-07-coffee_8_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload125.cargocollective.com/1/6/196684/4813218/colombia-07-coffee_8_o.jpg" data-mid="25719093" border="0" align="left"/> Smithsonian Colombia Microsite problem The curators of the Smithsonian Folklife Festival program Colombia: The Nature of Culture worked for three years to bring Colombian art, music, and culture to the National Mall in Washington, D.C. for 10 days. Through the process they amassed a trove of content—background on the country, research from field trips, photography, video, etc. To preserve this archive and make it available online for years to come, they needed a website that would also serve as a template for documenting future festival programs. solution Visual Dialogue began by organizing the massive amount of info contained on the site into logical sections. Then we developed a grid system, styles, for the fonts, and corresponding page templates. These templates included the home/feature page, map/journey pages, video pages and photo slideshows. In the end we were able to create a site which gives structure to all the content while expressing the vibrancy of Colombian culture. “Thanks for making us look good yet again,” Toby Dodds, Smithsonian Center for Folklife Technology Director, remarked at the launch of the site. http://www.festival.si.edu/2011/colombia Smithsonian Colombia Microsite problem The curators of the Smithsonian Folklife Festival program Colombia: The Nature of Culture worked for three years to bring... http://www.visualdialogue.com/approach-1 http://www.visualdialogue.com/following/visualdialogue.com/approach-1 Wed, 19 Dec 2012 10:39:22 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4635883 what makes us different What sets us apart from other creative firms is that we provide all the services required—strategy, messaging, and design—without all the overhead of a larger agency. Our experienced principals are personally engaged in every phase of every project so you never get the “B team“ and always get the highest level of service and expertise. strategy + Smart brands do their homework. That’s why our process begins with research to understand the audience and opportunity in order to position organizations in an authentic and relevant way. messaging + Set the tone, start a meaningful dialogue, spark some buzz. We help leading organizations and entrepreneurial companies tell their stories effectively to prospects, customers, investors, and employees at every touch point. design = Ideas that make you think. Technology that creates impact. We go beyond the expected to develop visually intriguing creative that elevates brands and communicates big ideas in meaningful and memorable ways. results Whether we’re developing brand identities, websites, or multi-channel communications, our results create lasting impact while delivering on strategic objectives. From driving brand awareness and customer engagement to boosting sales and return on investment, we have the expertise and skill to help clients achieve their goals. .masoned, .project_thumb, .project_header .project_index a, .project_header .project_next a{display:none;} what makes us different What sets us apart from other creative firms is that we provide all the services required—strategy, messaging, and design—without all... http://www.visualdialogue.com/dialogos http://www.visualdialogue.com/following/visualdialogue.com/dialogos Mon, 15 Oct 2012 14:55:30 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4177910 <img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_01_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_01_o.jpg" data-mid="22122311" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_001_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_001_o.jpg" data-mid="22291845" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_008_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_008_o.jpg" data-mid="22291740" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_02_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_02_o.jpg" data-mid="22122314" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_002_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_002_o.jpg" data-mid="22291957" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_003_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_003_o.jpg" data-mid="22291954" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_006_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_006_o.jpg" data-mid="22123344" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_07_7_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_07_7_o.jpg" data-mid="22123250" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_009_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos_009_o.jpg" data-mid="22126683" border="0" align="left"/><img src="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos-field-guide_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload93.cargocollective.com/1/6/196684/4177910/dialogos-field-guide_o.jpg" data-mid="25820875" border="0" align="left"/> dialogos website problem Dialogos is a management consulting firm that helps large organizations transform through communications. But ironically they had a hard time communicating what they offer to prospective clients. While their client list is impressive and their work significant, the Dialogos website was outmoded, poorly organized, and written in an academic tone that made it challenging to demonstrate the breadth of what they offer and cultivate new client relationships. They needed a site that would reflect their role as trusted consultants to world leading organizations and messaging that would position them more strategically and accurately.solution Visual Dialogue helped Dialogos focus their messaging and elevate their brand to connect with their target audience. We developed a rich and dynamic website that uses provocative questions as a way to lead visitors into key areas of the site. A powerful and intuitive content management system allows for easy updates and maintenance. “Visual Dialogue produced a beautiful product that is both practical and compelling. They were a pleasure to work with—a cut above other design firms… a senior, superb and highly talented group.”—Bill Isaacs, Founder and President of Dialogos www.dialogos.com dialogos website problem Dialogos is a management consulting firm that helps large organizations transform through communications. But ironically they had a hard... http://www.visualdialogue.com/belly http://www.visualdialogue.com/following/visualdialogue.com/belly Mon, 17 Sep 2012 11:29:32 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4082828 <img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_01_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_01_o.jpg" data-mid="21486872" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_02_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_02_o.jpg" data-mid="21486874" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_03_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_03_o.jpg" data-mid="21486875" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_04_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_04_o.jpg" data-mid="21486877" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_05_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_05_o.jpg" data-mid="21486879" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_06_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_06_o.jpg" data-mid="21486882" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_07_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_07_o.jpg" data-mid="21486884" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_08_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_08_o.jpg" data-mid="21486889" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_09_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_09_o.jpg" data-mid="21486891" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_10_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_10_o.jpg" data-mid="21486897" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_11_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_11_o.jpg" data-mid="21486901" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_12_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_12_o.jpg" data-mid="21486906" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_13_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_13_o.jpg" data-mid="21486996" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_14_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_14_o.jpg" data-mid="21486998" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/6/196684/4082828/belly_15_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload89.cargocollective.com/1/6/196684/4082828/belly_15_o.jpg" data-mid="21487000" border="0" align="left"/> belly branding problem When the owners of The Blue Room and Central Bottle decided to open a new wine bar in Kendall Square, they came to us with a name but not much else. How do you convey both the artisanal touch and the overall experience in the branding?solution Visual Dialogue began with a visual brief brainstorm to uncover the ideas behind the new venture. (Pinterest came in helpful here). From this exercise came the main ingredients of the identity—a hand-drawn logo to suggest the personal touch combined with a geometric pattern inspired by Italian tile. The palette of bold colors with metallic silver pops against the natural materials used in the interior design. French-fold menus double as keepsakes, and a blog format website keeps guests in the know. www.bellywinebar.com belly branding problem When the owners of The Blue Room and Central Bottle decided to open a new wine bar in Kendall Square, they came to us with a name but not... http://www.visualdialogue.com/city-landing http://www.visualdialogue.com/following/visualdialogue.com/city-landing Fri, 07 Sep 2012 11:51:55 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 4035409 <img src="http://payload86.cargocollective.com/1/6/196684/4035409/img1_main_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload86.cargocollective.com/1/6/196684/4035409/img1_main_o.jpg" data-mid="21176200" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/6/196684/4035409/img2_menu_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload86.cargocollective.com/1/6/196684/4035409/img2_menu_o.jpg" data-mid="21176203" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/6/196684/4035409/img3_press_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload86.cargocollective.com/1/6/196684/4035409/img3_press_o.jpg" data-mid="21176204" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/6/196684/4035409/img4_gallery_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload86.cargocollective.com/1/6/196684/4035409/img4_gallery_o.jpg" data-mid="21176206" border="0" align="left"/><img src="http://payload86.cargocollective.com/1/6/196684/4035409/img5_contact_873.jpg" width="871" height="607" width_o="871" height_o="607" src_o="http://payload86.cargocollective.com/1/6/196684/4035409/img5_contact_o.jpg" data-mid="21176208" border="0" align="left"/> city landing website problem City Landing landed in a prime location on the Greenway in downtown Boston, steps from the waterfront, Faneuil Hall, and the financial district. How do you create a website that attracts tourists, local residents, and business people to this new restaurant?solution Visual Dialogue developed a dynamic, CMS-driven site featuring cuisine both prepared and photographed by chef/owner Bill Brodsky himself. As the user navigates through the content of each page, the background panoramic photos shift to reveal more of the food and environment (created by Sousa Design). The acclaim for City Landing is already pouring in—read the latest reviews. www.citylanding.com city landing website problem City Landing landed in a prime location on the Greenway in downtown Boston, steps from the waterfront, Faneuil Hall, and the financial... http://www.visualdialogue.com/woody-at-100 http://www.visualdialogue.com/following/visualdialogue.com/woody-at-100 Wed, 11 Jul 2012 22:11:54 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 3737934 <img src="http://payload71.cargocollective.com/1/6/196684/3737934/01_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/01_o.jpg" data-mid="19423437" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/6/196684/3737934/02_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/02_o.jpg" data-mid="19423434" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/6/196684/3737934/03_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/03_o.jpg" data-mid="19423441" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/6/196684/3737934/04_6_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/04_6_o.jpg" data-mid="19441896" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/6/196684/3737934/05_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/05_o.jpg" data-mid="19423435" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/6/196684/3737934/06_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/06_o.jpg" data-mid="19423436" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/6/196684/3737934/07_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload71.cargocollective.com/1/6/196684/3737934/07_o.jpg" data-mid="19423439" border="0" align="left"/> Woody at 100 boxed set problem Pretty much everyone knows Woody Guthrie and his iconic songs such as “This Land is Your Land.” But for Woody at 100: The Woody Guthrie Centennial Collection, Smithsonian Folkways Recordings wanted to paint a more complete picture of Guthrie.solution To represent the direct nature of his music, Visual Dialogue used a never-before-seen photo of Woody at life size on the 12" x 12" cover. Inside the 150-page book, photos, artwork, lyrics, and artifacts help give context to the 57 songs on 3 CDs and show the breadth of Woody’s creative output. “The Guthrie boxed set is perhaps the most ambitious indication of the continuing revitalization of Folkways records.”–New York Times (Woody at 100 was honored with a Grammy Award for “Best Box Set or Special Edition Package.”) Woody at 100 boxed set problem Pretty much everyone knows Woody Guthrie and his iconic songs such as “This Land is Your Land.” But for Woody at 100: The Woody... http://www.visualdialogue.com/mb-records http://www.visualdialogue.com/following/visualdialogue.com/mb-records Mon, 07 May 2012 13:31:27 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 3356162 <img src="http://payload52.cargocollective.com/1/6/196684/3356162/01_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3356162/01_o.jpg" data-mid="17242669" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/196684/3356162/02_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3356162/02_o.jpg" data-mid="17242672" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/196684/3356162/03_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3356162/03_o.jpg" data-mid="17242673" border="0" align="left"/> mb records packaging problem Although well-known in their native Cape Verde and other parts of the world, the producers behind MB Records wanted to expand into the United States and European markets. As part of this effort they needed packaging which would present their releases as professionally as other pop music—and not be grouped in with the amateur look seen in much of “world music” package design.solution Visual Dialogue has created a variety of CD packages and promotional material to represent the artists on the label, whose music ranges from Neo-Soul to R&B to Hip-Hop. The design has helped open doors both in terms of promotion and retail, whether it be in record stores, Amazon, or iTunes. mb records packaging problem Although well-known in their native Cape Verde and other parts of the world, the producers behind MB Records wanted to expand into the... http://www.visualdialogue.com/barbara-lynch-gruppo http://www.visualdialogue.com/following/visualdialogue.com/barbara-lynch-gruppo Mon, 07 May 2012 08:45:45 +0000 visual dialogue // creative agency // branding, websites, marketing communications // boston, ma 3353773 <img src="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-logo-01_873.png" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-logo-01_o.png" data-mid="17231263" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-website-01_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-website-01_o.jpg" data-mid="17231271" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-website-02_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-website-02_o.jpg" data-mid="17231272" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-website-03_873.jpg" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-website-03_o.jpg" data-mid="17231273" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-other-01_873.png" width="872" height="607" width_o="872" height_o="607" src_o="http://payload52.cargocollective.com/1/6/196684/3353773/gruppo-other-01_o.png" data-mid="17231274" border="0" align="left"/> Barbara Lynch Gruppo identity & website problem As James Beard award-winning chef Barbara Lynch expanded her restaurant empire, she needed to professionalize the visual branding, both in print and online. One of the first things was creating a name and identity for the restaurant group, which currently employs over 200 people, and then developing an umbrella website for the brand.solution Visual Dialogue created a brand identity which reflected Chef Lynch’s idea that all of her various efforts revolve around the dining table. The website highlights all of her eight (!) properties, giving a quick overview of each. Unlike some other “celebrity chefs,” Chef Lynch is still the driving creative force behind all her ventures and somehow she seems to be working at them all at once. www.barbaralynch.com Barbara Lynch Gruppo identity & website problem As James Beard award-winning chef Barbara Lynch expanded her restaurant empire, she needed to professionalize the...